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  • Mass Merchandisers

    Mass merchandisers and supercenters featuring the benefits of one-stop, high-value shopping have increasingly attracted shoppers away from grocery stores in recent years. But even with this growth, the fact that mass-merchandiser shoppers are so often driven by price means that brands in this channel must still find innovative ways to protect and grow market share. Acosta’s specialized services for the mass channel are designed to do just that.

    We connect our clients with four of the biggest names in the business, with a full-time national retail team of associates, as well as dedicated Walmart and Target teams, for whom we customize our offerings.

     Exclusive services for Walmart include:

    • Coverage in all domestic Walmart Inc. retail properties, including Supercenters, Sam’s Clubs, expanded food stores, Division 1 stores, neighborhood markets, and Supermercados.
    • Dedicated retail associates, primarily full-time, calling on all locations
    • Variable frequency including weekly in all stores
    • Up to full-day calls per store
    • Advanced sales analytics
    • Business intelligence reporting
    • Netbook technology-enabled retail team
    • Service provider to Walmart

    Exclusive services for Target include:

    • A dedicated headquarter selling team
    • A dedicated vertical retail selling team
      • Provides enhanced retail focus against Target’s PFresh initiatives
      • Increases retail and headquarter connectivity
      • Increases efficiencies against non-impactful stores
      • Backroom certified and proficient in Laser Radio Technology (as required by Target)
      • Connectivity with Target operations and logistics
    • Coverage in 1,755 of Target's 1,762 stores, including all PFresh and Super Target formats
    • Flexible coverage model based on client needs
    • A dedicated headquarter marketing/analytical team

    Our general mass merchandiser services include: