At Acosta, we understand that consumers shop at different stores for different reasons. That’s why a shelving strategy designed for a grocery store most likely won’t work in a convenience store or a drug store or a mass merchandiser. Furthermore, channels such as the military serve a highly specific audience with highly specific shopping habits — and require a highly specific approach.
Using our broad retail knowledge as a base, Acosta customizes our sales and marketing services for each of the channels in which we specialize. With coverage spanning eight channels and representing more than 90% of CPG sales, we work hard to tailor our strategies and tactics to perfectly fit each environment. And while our expertise provides pinpoint accuracy, our extensive reach translates into unmatched access across the entire retail spectrum — a crucial benefit at a time when multichannel shopping is more common than ever.
We’re proud not only to have been the first agency to expand into a national platform, but also to be the first to expand into a number of channels, including natural/specialty and military.
Our key channels include:
Our services for each channel include:
Headquarter SalesAcosta’s headquarter sales services feature retailer-aligned teams that develop and execute our clients’ business plans to maximize sales.
Integrated Marketing SolutionsFrom insight to activation, Acosta Mosaic Group (AMG) provides integrated marketing solutions that engage both consumers and shoppers along the entire path to purchase.
Retail ServicesOur retail teams employ a winning combination of executional excellence, high-impact technology and top-notch training to deliver superior results for clients and customers.
Order-to-Cash Process OutsourcingBy implementing an end-to-end approach for order-to-cash business process outsourcing, we enable smooth, timely operations that are closely aligned with a company’s overall business objectives.
Acosta worked with the Simply Orange Juice family of products to gain Simply’s fair share of shelf space at top retailers.