Even with competition from mass merchandisers, clubs and dollar stores, the grocery channel is still growing, expanding categories such as ready-to-eat, featuring more sustainable and healthier items, and increasing promotional activity.
Working with the grocery channel was Acosta’s original core competency, and we continue to help brands and retailers find new and innovative ways to convert consumers into shoppers. In fact, Acosta was the first national sales and marketing agency to develop a system-wide fresh foods (store perimeter) offering in the U.S. and Canada. The unsurpassed breadth in our client portfolio, our extensive reach and our advanced co-marketing and promotions solutions are just some of the reasons why we excel in this channel.
Here’s a look at our expertise in this channel, by the numbers:
Our grocery channel services include:
Our grocery teams provide dedicated expertise in the following categories: