Grocery Stores
Even with competition from mass merchandisers, clubs and dollar stores, the grocery channel is still growing, expanding categories such as ready-to-eat, featuring more sustainable and healthier items, and increasing promotional activity.
Working with the grocery channel was Acosta’s original core competency, and we continue to help brands and retailers find new and innovative ways to convert consumers into shoppers. In fact, Acosta was the first national sales and marketing agency to develop a system-wide fresh foods (store perimeter) offering in the U.S. and Canada. The unsurpassed breadth in our client portfolio, our extensive reach and our advanced co-marketing and promotions solutions are just some of the reasons why we excel in this channel.
Here’s a look at our expertise in this channel, by the numbers:
- We have more than 80 national client relationships.
- We developed more than 4 million planograms in the last year.
- More than 290+ space technologists supporting all channels.
- More than 250 category managers work in the grocery channel.
- 10 of the top 14 Fortune 500 food consumer products companies are Acosta clients.
- We are the No. 1 vendor in warehouse sales across the majority of grocery channel customers.
- We represent more than 60 percent of No. 1 and No. 2 brands you see in grocery stores every day.
- Six of the top 10 CPG companies listed in the Kantar Retail 2012 Power Ranking are Acosta clients.
Our grocery channel services include:
Our grocery teams provide dedicated expertise in the following categories: